Targeted lead research. Personal drafts in your voice.
Two AI passes per prospect. First, a targeted search of your market finds high-motivation owners — FSBOs, expired listings, motion signals. Second, per-lead research gathers context on the listing and what's likely to move them. The system then drafts a personalized email per person in your voice. You review, approve, send through your own Gmail. Two qualified leads a week instead of two hundred dead-ends.
High-intent prospects exist. Finding and writing to them is the part that breaks people.
FSBO and expired-listing owners convert at 10–15% when worked properly — the highest-converting lead source in residential real estate. The catch: finding them, identifying which ones are actually motivated, and writing one-off personalized outreach takes 2–3 hours every single day. Most agents quit the channel inside a month — usually right before it starts paying off. The few agents who push through own that lane in their ZIP. We compress those 2–3 hours into 15 minutes of approving drafts.
Every detail considered.
Daily signal monitoring
Every morning, a fresh list of new FSBOs + expired listings in your target ZIPs, delivered to your phone by 8am.
Personalized drafts
SMS, email, and handwritten-style postcard template for each prospect. References the specific property, price, days-on-market.
You tap send
All SMS sent from your phone — not a bot, not a masked number, not our infrastructure. Full TCPA compliance, zero risk of your number being blacklisted.
Response tracking
Every message tracked. Who responded, who hasn’t, which script variant converts best. Adjust based on 30-day performance.
Nothing hidden. Nothing generic.
On Setup Day
- 10DLC carrier registration (AT&T, Verizon, T-Mobile)
- TCPA compliance documentation + audit trail setup
- FSBO + expired listing data feed configuration
- Message template library (20+ variants)
- Manual-send workflow + approval queue
Per Campaign
- FSBO/expired listings surfaced daily
- Personalized first-message draft per prospect
- Manual-send queue (you review and ship from your phone)
- Prospect status tracking + response routing
- Automatic DNC compliance checks
Monthly + Lifetime
- Carrier health monitoring (no throttling)
- Spam-rate reports + list-quality metrics
- Monthly compliance audit
- Carrier-verified phone number + compliance shields
- Professional liability insurance included
The infrastructure alone is worth the setup fee.
The 10DLC registration is real work. It's a 6-week carrier vetting process with AT&T, Verizon, and T-Mobile. Business identity verification, brand + campaign registration, throughput testing. Carriers charge $400 in fees; we add 20+ hours of labor managing the process. You get a certified, verified phone number for outbound messaging with carrier-approved status, which means your messages get delivered, not throttled or blocked.
TCPA compliance is woven through every layer. Every list is scrubbed against the Federal Do-Not-Call Registry weekly. Every message goes through PEWC verification—do you have proper consent to message this contact? We maintain your audit trail: every contact, every opt-out, every timestamp. TCPA violations run $500–$1,500 per violation per text. With volume, that's catastrophic. We're insured against system failure that causes a violation.
"We manage the carrier relationship so you don't have to. That's the difference between a text that lands and one that doesn't."
We maintain carrier relationships. When a campaign starts getting rate-limited (carriers throttle high-volume senders), we have direct channels to negotiate. We monitor your throughput daily. If you suddenly send 500 texts to a new market and the carrier flags it as suspicious activity, we're in touch with them within hours to explain the business use. Most solo agents don't have that relationship; you'd hit a black hole.
List quality is everything. We filter out known invalid numbers before you even see them. We validate phone numbers against carrier databases. We maintain hygiene so your spam complaints stay below 0.1%—once you hit 1–2%, carriers start throttling you. You see the final clean list; we see all the garbage we've filtered out.
From start to finished.
A clean, low-friction process. Most steps take minutes; we do the heavy lifting in the background.
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01
Pick your ZIP codes
Up to 5 ZIPs in base plan. System scans them daily.
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02
Morning briefing lands by 8am
Push notification with today’s prospects, ranked by likelihood to respond (price reduction patterns, days listed, etc.).
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03
Review + approve drafts
Swipe through 10–30 prospects in 15 minutes. Approve, edit, or skip each.
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04
You send from your phone
SMS goes from your number, you approve each send. Emails go through your connected provider. Postcards drop via our print partner if you opt in.
Quality over quantity. Always.
A traditional cold-email blast hits 500 inboxes, gets a 0.5–1% reply rate, and most replies are "unsubscribe." Your domain reputation drops, your number gets carrier-flagged, you spend 3 hours scrubbing the list afterward.
This system flips it. 20 high-quality prospects per day, identified by AI from public motivation signals (days-on-market, price reductions, expired multiple times, distressed FSBOs). Each one gets a unique email referencing their specific property. Industry data: personalized prospecting at this level yields 8–12% reply rate — roughly 10× a generic blast — and you keep your sender reputation pristine because everything goes through your own Gmail. The math: at 50 leads/month and a 10% reply rate, you're talking to 5 motivated owners every month. One closes a year and the system has paid for itself many times over.
Transparent. Right-sized.
Solo
+ $395/mo · 1 agent · up to 3 ZIPs · 50 AI-identified leads/mo
- AI lead identification across 3 target ZIPs
- Personalized email drafts per prospect
- Brand voice training (your sample emails)
- Send from your Gmail (no carrier risk)
- Reply triage + AI-drafted responses
Volume
+ $695/mo · up to 5 ZIPs · 200 AI-identified leads/mo · multi-touch sequences
- Everything in Solo, plus:
- 5 ZIP coverage, 4× the lead volume
- 3-touch sequences (intro → value → break-up)
- CRM integration (Followup Boss / Sierra)
- Quarterly tuning + priority support
Common questions.
How is this different from sending email blasts?
Email blasts spray 500 messages and pray. We do the opposite: AI identifies the 20–50 highest-motivation prospects in your ZIPs every day, drafts a fully personalized email per person, and sends through your Gmail (not a mass-email IP). Sender reputation stays clean. Reply rates run 10× a generic blast.
Will sending from my Gmail get me blacklisted?
No. Gmail flags accounts sending 1,000+ identical messages. You're sending 20–30 fully unique emails a day from your own account — well under personal-use thresholds, and every email is legitimately personalized to a real prospect.
What about FSBO agents who don’t want to be contacted?
Any number in the national DNC registry is auto-filtered before you see it. Anyone who asks to stop is blocklisted from future outreach.
Surface every FSBO and expired listing.
Setup takes 2–4 weeks. Subscription starts the day your system goes live, not the day you sign up.
Setup fee charged on first invoice. Recurring fee starts month 2.